A mobile food truck offers a unique and creative way to enter the culinary arena. It has a variety of advantages over brick and mortar restaurants, though also faces specific pitfalls. If you’re just starting out, here’s how you can make the right investments and planning to surpass the competition and excel.
Common Food Truck Mistakes
1. Buying Cheap Equipment
Starting a business costs money. A mobile food truck is the foundation of your business, so if you’re going to spend big, put the money into the truck and cooking equipment. While they might not be cheap, understand that they’re a long-term investment. If your food truck or cooking appliances break down, business is ultimately closed, and you’ll lose money every day your vehicle is in the shop. If you’re new to the game, it’s helpful to work with a cooking equipment and food truck company so you purchase a reliable vehicle and products.
2. Poor Exterior Design
Food trucks excel on busy metropolitan streets. Many gather in areas with high foot traffic, and you need to stand out if you’re going to draw customers in. Once you have branding in place, you need to create a vehicle skin and other advertising features that get your mobile food truck noticed. Get creative with bright colors and slogans that match the theme of your food.
3. Only Focusing On the Food
Delicious food can’t build a reputation if no one knows about it. While a tasty menu is a must, you also need to focus on marketing. Alongside food truck design, you’ll want to establish an online presence, specifically through social media. People love to engage with mobile food trucks, and you can give yours some personality by updating social media accounts regularly. Consider a website as well and purchasing signage to place in high-traffic areas.
If you’re looking to outfit your mobile food truck with quality equipment, the professionals at Shanghai Mobile Kitchen Solutions can fulfill your needs. Based in Brooklyn, NY, their skilled team brings over 25 years of experience to customers and knows the ins and outs of successful food truck design. They help with all aspects of construction and food truck repair, which you can learn more about on their website. Call (800) 253-4815 to speak with a representative and connect on Facebook for news and updates.