Williamsburg, New York
78 Gerry Street
Brooklyn, NY 11206
(800) 253-4815

4 Tips for Advertising Your Mobile Food Truck on Social Media May 29, 2019

Williamsburg, Brooklyn
4 Tips for Advertising Your Mobile Food Truck on Social Media, Brooklyn, New York

Running a mobile food truck offers the freedom to share your amazing dishes across the city without being tied down to a permanent location. Advertising for these road restaurants is a little different than for the average culinary establishment and takes some forethought. Here are four pieces of advice on how to use social media to spread the word about your business.

How to Market a Mobile Food Truck Online

1. Post Where You’re Headed

Many food truck entrepreneurs turn to Twitter and Facebook to let customers know where they’ll be ahead of time. Many regulars will even plan their lunch breaks around your location to ensure they can have their favorite dishes. Use geotagging to make it easy for everyone to locate your next stop.

2. Share Photos

When it comes to engagement, posts with photos get more attention than ones that are just text. Take photos regularly while on the job so you have a gallery to pull from when you post. Include images of the food, upcoming specials, cooks in the kitchen, and the long lines cued up at the mobile food truck.

3. Create Consistent Branding 

It’s essential to cultivate and maintain a brand voice so all your social media channels look and sound the same. Use your logo or a high-quality image of the mobile food truck as an avatar, and decide on a brand voice. Some are fun and casual, directly addressing customers as if they were friends. Other trucks go for a more formal vibe with higher-level vocabulary and no emojis. Decide which best speaks to your style and customers, and follow the voice with every post, caption, and comment.

4. Share Customer Shots 

mobile food truck New York City NYCustomers love engaging with the mobile food trucks they frequent. Encourage visitors to tag you in shots of their food, and even create a custom hashtag to further spread brand loyalty. This tool can help you find images featuring the truck so you can repost them. Consider providing incentives like 10% off the poster’s next order for sharing their experience on social media. 

 

Those looking for a customized mobile food truck designer should contact Shanghai Mobile Kitchen Solutions. The unique business has been open since 1979, offering specialized kitchenware and appliances plus architectural drafting, mechanical design, and regulatory standards assistance for food truck owners. Though based in Brooklyn, NY, they will travel to Philly, Boston, New Jersey, Maryland, and North Carolina. Call (800) 253-4815 or visit the website for information on their services including kitchen design and mobile cart inspection.

Other Announcements, Events and Deals from Shanghai Mobile Kitchen Solutions
3 Facts You Need to Know About Running a Food Truck, Brooklyn, New York
Mobile food trucks offer easy access to unique food choices. It’s no wonder why these catering stations on wheels have gained more and more popularity among consumers over the p...read more
3 Food Truck Mistakes to Avoid, Brooklyn, New York
A mobile food truck offers a unique and creative way to enter the culinary arena. It has a variety of advantages over brick and mortar restaurants, though also faces specific pitfall...read more
4 Mobile Food Truck Ideas for Serving Breakfast, Brooklyn, New York
Instead of opening a cafe or brick and mortar restaurant, many savvy entrepreneurs decide to start a mobile food truck. These restaurants on wheels offer flexibility and lower s...read more
5 Restaurant Kitchen Design Guidelines, Brooklyn, New York
Whether you’re renovating your restaurant or opening one for the first time, devising a functional custom kitchen is key to your success. The right design promotes efficiency and cre...read more
3 Tips for Starting an Ice Cream Truck Business, Brooklyn, New York
There are few things as satisfying as a delicious, frozen treat on a hot summer’s day. If you want to help spread some of that joy, investing in a custom food truck to start a mobile...read more