The holiday season is among the busiest periods of the year for many businesses. Taking steps to market your services and products through direct mail is an effective way to reach existing and prospective clients. From postcards to newsletters, there are many types of custom printing products that can increase your visibility. Here are some tips for creating effective holiday mailers that have a beneficial impact on the intended audience.

Do:

Make them creative.

People tend to receive an onslaught of direct mail products during the holiday season. Whether you’re sending a postcard, brochure, flyer, or another type of promotional material, think about what you can do to stand apart from the rest.

Festive holiday cards are likely to capture attention, as are visible special offers and free samples. A mailer with a coupon for a free product or a shipping deal that lasts throughout the season is likely to appeal to a large audience.

Create consistent campaigns.

Consistency is key to any brand’s success. This means businesses should send more than a single postcard and should remain in contact to develop a relationship with their audience.

Send follow-up mailers that continue to share your holiday offerings and tell your story. Consider sending a seasonal catalog followed by a coupon as a special incentive. Keeping the connection alive strengthens your relationship with the customer during the season, as well as through the rest of the year.

Don’t:

Avoid proofreading.

Typographic errors in your marketing copy can be glaringly obvious and embarrassing. These errors can take away from the professionalism of a brand. Carefully proofread the copy before submitting items to the printer to avoid detracting from your intended message.

Neglect social media.

Combining your various platforms is crucial to creating an integrated marketing campaign that reaches the broadest group of consumers possible. When you share your message through both direct mailers and social media, you have a far greater chance of generating interest and developing a holiday campaign that sees results.

Tie-in promotions are an excellent and effective way to engage with a target audience. For example, send a flyer that invites consumers to join your email list or follow you on social media to earn a coupon they can use during the season.

If you need help getting your business to stand out during the holiday season, turn to the team at Great Originals in Anchorage, AK. These professionals can assist you with high-quality marketing and promotional items, including postcards, newsletters, banners, and brochures. Find out how this full-service printer and bindery can shine a spotlight on your brand by visiting them online. Call (907) 561-8922 to speak with a friendly representative about your next project.