In today’s saturated market, businesses need to do more to stand out, attract new customers, and retain peoples’ loyalties. Sending free samples with informational brochures is an excellent way to introduce a new item and strengthen your relationship with your users. If you want to generate more sales, here’s more information about this practice and how to do it effectively.

Why Mailing Samples Works

Whether you’re growing a new business or already have a strong customer base, providing samples will increase your brand awareness. This is an important aspect of marketing, and involves creating distinct qualities consumers associate with your brand. Sending a sample shows you’re confident in the goods you’re selling and generous with your services.

Customers are also more likely to remain loyal to a company that provides them with complimentary gifts. This creates a cycle of giving and earning. The consumer feels grateful to have received something for free, and in turn, feels compelled to give back. This typically means visiting your site, purchasing the product, or telling others about their experience.

How to Get the Most Out of Your Samples

When mailing freebies, follow a few guidelines to ensure you send the right message. Always include an informational brochure or postcard about the item. This educates your consumers about how to use the sample and the benefits of your product.

When determining which clients to send your samples to, consider focusing on key groups. These could be a young demographic who’s likely to spend more, a new shipping area your product will be available at, or existing customers who haven’t purchased your goods in a while. For new consumers or existing ones, consider providing coupons or deals related to that product as an additional incentive to buy.

If you want to mail your customers samples, contact the professionals at Great Originals in Anchorage, AK, for your printing needs. They offer all the materials you need to stand out, including brochures, postcards, and business cards. They’ll help you create attractive promotional products that encourage people to stay engaged with your brand. Learn more about their printing services online or call (907) 561-8922 to discuss a project.