An elevator pitch is essentially a spiel that offers a breakdown of your professional experience. It’s named so because it should ideally be small enough to recite in the amount of time it takes to ride an elevator for a short period. For business owners, it’s the ultimate tool where networking opportunities are concerned. If you’d like to take your strategy to the next level, here’s how to perfect your pitch and help your business stand out.

How to Write an Elevator Pitch for Your Business

1. Stick With Time Constraints

You don’t want to plan to say so much that you don’t have the chance to get all of it out. Aim for no longer than a minute, which means you’ll need to focus strictly on the highlights of your business. A pitch should grab the listener’s attention and compel them to potentially follow up with you. Once you’ve prepared your pitch, practice it a few times so that you’re comfortable reciting it.

2. Share Your Company Mission

As a business owner, you likely have many goals for your company. Your pitch should include the vital details that you want to share whenever networking opportunities arise. What services do you offer? What is your company’s “hook” that makes it especially memorable and worthy of someone’s time? A pitch is easy to write if you truly believe in what you do. Prepare a few words that speak to the heart of your brand and help you take a step in the right direction.

3. Set the Appropriate Tone

Networking opportunities offer a chance to connect with fellow business owners and prospective clients alike. Consider not only what you say, but also how you say it. You don’t want to be too flowery or artificial in your prose; the right words are authentic, heartfelt, and enthusiastic. Avoid using heavy jargon that may come across as tough to understand. Be straightforward and positive, and above all, keep it simple.
 

If you’re a business owner near St. Louis, join the Greater North County Chamber of Commerce in Florissant, MO. Offering business development and networking opportunities, the chamber is home to more than 500 businesses committed to boosting the North County economy. This nonprofit organization is focused on helping businesses like yours grow and thrive. Visit the website to learn how you can be an integral part of the community or call (314) 831-3500 to find out more about upcoming chamber of commerce events.