The internet has quickly become the most powerful marketing tool in existence, supplanting print ads, radio, and even traditional word of mouth. Unfortunately, many small business owners don’t fully understand the benefits of an online presence and risk getting left behind. Below are a few common myths and misunderstandings you might have heard about the internet and professional web design.

3 Common Myths About Internet Marketing

1. Small Businesses Can Rely on Word of Mouth

While a positive reputation is still an essential part of drawing in new business, most word of mouth is now shared online. Without an active, engaging web presence, many new customers will simply move on to another company.

This is especially true if you’re trying to attract a younger audience, who may simply refuse to investigate a business that doesn’t have a modern, well-designed website and online brand.

2. Free Online Website Builders Are Good Enough

Many free online web design services promise ease of use and professional-quality results, but the sites developed on these platforms are often lacking. It may seem unfair if you’re an electrician or tax accountant, but many customers will judge your business solely on the quality of your website. For this reason, professional web design services are one of the most important investments you can make to boost your reach online.

3. A Good Website Is All You Need

The internet is crowded with billions of pages, including the sites of your competitors. Making sure potential customers can find you and your website often means incorporating your online presence into your other marketing efforts.

For example, various social media platforms, such as Facebook and Instagram, are becoming more crucial every day for the business sector. Strong search engine optimization (SEO) practices and content sharing also make your online presence easier to find. Your company’s brand must find new ways to be visible and recognizable in a crowded online marketplace.

The internet has revolutionized almost every industry, so you need a skilled professional to help you take advantage of the digital age. With over 40 years of combined experience, Fredrickson Communications offers comprehensive web design and brand development strategies to small business owners throughout Raleigh, Durham, and Chapel Hill, NC. Visit their website for more on their digital marketing and web design services or call (336) 512-0003 to discuss your needs with a member of their team.