When most people search for services, they do so by going online. In other words, potential customers are likely to encounter your website before they ever set foot in your actual location. Even if your business has nothing to do with tech, professional web design is essential for making a strong and trustworthy first impression on potential clients. Below are a few of the reasons every business needs a clean, modern website.

3 Benefits of Professional Web Design

1. Inspiring Trust

Think of your website the same way you would your storefront or office. Outdated, poorly maintained conditions probably wouldn’t inspire confidence in your company, no matter how skilled or service-oriented you and your team might be. Professional web design sends a strong message that you care about your business and invest heavily into creating the best experience possible for your customers.

2. Mobile Compatibility

Mobile devices like cell phones and tablets account for over half of all internet traffic. If your site looks great on a desktop computer but is tough to navigate on a phone, you’re already pushing away a subset of potential customers. Professional developers can create beautiful sites that look sleek on any screen size, from the smallest smartphone to large-screen home desktops. A fully responsive website lets you make a great impression no matter what type of device your visitors are using.

3. Faster Loading Times & Better Performance

Many internet users will simply click away from a website that takes too long to load, so you want your online properties to perform as quickly as possible. Professionals can tweak the front and back end of your site to optimize loading speed and maximize performance for every user, regardless of their device or internet connection.

Your web presence can have a huge impact on the success of your business, so you need a professional with the skills and expertise to help you make a great first impression. With over 40 years of combined experience and a history of providing amazing results to companies throughout the Raleigh, Durham, and Chapel Hill areas, Fredrickson Communications can help you establish an online presence for your business. Visit their website for more on their web design services, or call (336) 512-0003 now to discuss your needs with a member of their team.