Awnings help keep customers dry and out of the sun as they enter and exit your location. Plus, they can add aesthetic value to your company’s exterior that will help increase foot traffic. If you’re planning on having one of these features added to your building, here are a few design considerations to bear in mind.

3 Awning Design Tips for Business Owners

1. Consider Its Surroundings

The design you select should complement its surroundings; for example, if you have other marketing materials such as signage present, choose an overhang in a complementing shade.

Also, consider the other shops surrounding your location. If you’re located in a strip mall or shopping center, you may need to match the colors used by other businesses.

Most importantly, make sure the color you choose doesn’t clash with your building’s siding, shutters, or any other preexisting features.

2. Aim for Simplicity

It can be tempting to go overboard with creative ideas when designing your awning, but simplicity is best. Stick with two colors at most: the fabric itself and any text you wish to incorporate. Any more could come across as too busy.

If you include a message, stick to your business’s name and perhaps phone number. Leave other detailed information, such as business hours, for smaller signage. Choose a legible font in a color that stands out against the fabric.

3. Add Some Illumination

Incorporating strategic lighting into your building’s exterior will showcase the awning. Spotlights inserted at ground level or on the building above the fixture will also help illuminate the entryway of your business. With lights, people who pass by during off-hours are more likely to notice your location as well and be more inclined to visit it during operational times.

If you’re considering an awning for your business in the Kalaheo, HI area, turn to Window Trends. This one-stop shop provides design, supply, and installation services for a broad range of window products, including shades, blinds, and awnings. Learn more about their available products online, or arrange for a free on-site consultation with one of their experts by calling (808) 332-9844.