You can’t rely on the quality of your product and customer service skills alone for successful content marketing in the digital world. To meaningfully distinguish your business from all the others across the internet, you need a comprehensive plan that focuses on defining your business to everyone who sees it. Here are a few great strategies to get you started.

How to Improve Your Company’s Online Presence

1. Refine Your Brand

This is about more than developing a memorable logo or company name. Create a responsive website that’s interactive, informative, easy to navigate, and visually appealing. Use a tone that matches your company’s message when you interact with customers. Focus on customer feedback and tweak your products or marketing as necessary.

2. Point Out What Makes You Unique

When it comes to your business’s products, statement, and culture, show customers how you’re solving problems and answering questions your competitors aren’t. Know your niche, and zoom in on it with your content marketing.

3. Provide Education & Expertise

Make your website into a top-notch hub for education in your industry. Take it a step further by offering expert advice and insight regarding your field on industry blogs and social media accounts. Establish yourself as a go-to resource.

4. Use Social Media

Share your brand and communicate with customers via social media, but go beyond that. Social media can help you research your competition, find out what other features customers want from your industry, and adjust your content marketing plan accordingly. Be as personal as possible, too; talk with customers individually so they feel like they know you.

5. Build a Strong Network

Stay in contact with existing and potential customers through regular emails and social media posts that offer information and promotions. Also, be supportive of industry-adjacent companies by sharing their great work with your customers. They may do the same for you, and you can become part of a community of businesses helping each other with intertwining content marketing. For example, if you’re a plumber, supporting a local real estate agent could lead to future customers for your business.

6. Stay Local

When customers want to find a place that will solve their problem, they’ll start with a local search online. Focus your online content marketing on local interests, events, and culture, showing how your business relates to them. Encourage people in your area to think of you first when they wonder where to go for a specific issue.

 

Every great online content marketing plan needs a strong IT team with expertise in digital outreach, and that’s what ACG247 offers. Based in Tri-County, FL, they’ll provide innovative ways to help you engage with your target customers and expand your customer base, all backed by 27 years of experience and an eye on the digital future. Learn more by calling (305) 279-9959 or exploring their website.