Whether your business is a small local shop or a name brand, you need a responsive website. This design style is preferable to a mobile-friendly website in that it will automatically adapt to any size screen. In a digital world full of laptops, tablets, and different smartphone manufacturers, this is a key feature. Know what the key benefits of this investment are to understand why your website’s adaptability should be a priority in your online advertising plan.

The Importance of a Responsive Website

1. Recognize That More People Are Going Mobile

With many people owning smartphones and using devices such as tablets, there are more people accessing your website via mobile than ever before. According to the World Advertising Research Center (WARC), around 2 billion people—or 51% of mobile users—currently access the internet exclusively via their smartphone. It’s estimated that by 2025, that number will rise to a dramatic 72.6%.

2. Provide a Better User Experience

A responsive website will have no change in experience, no matter the size of screen that’s being used. Texts and images won’t be jumbled or misaligned. Navigational menus are easy to find and use. The positive experience this creates means people will be more likely to return to your website again and choose to use your product or service.

3. Boost Your SEO Efforts

All that work and money you put into search engine optimization will be elevated with a responsive design. Google prefers responsive website design over mobile templates, which means that the former is more likely to rank higher. By making it easier for the Google bot to crawl your site and avoiding on-page SEO errors, you’ll rank higher and be more visible online.

If you don’t currently have a responsive website, your business will benefit by having one designed immediately. ACF247 is a leading telecommunications company serving businesses in the tri-county area of South Florida. Their partnership with Vivial® Media LLC allows them to provide effective digital and content marketing services. Learn more about the team on their website or call (305) 279-9959 to get started.