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Starting a Food Truck? 3 Tips for Picking a Name June 12, 2019

Williamsburg, Brooklyn
Starting a Food Truck? 3 Tips for Picking a Name, Brooklyn, New York

If you want to start a food truck, creating a name is one of the first steps. Without a memorable signifier, you’ll have trouble advertising the mobile restaurant and cultivating customer loyalty. But how do you craft a name that’ll help you stand out from the competition? Here are three pieces of advice to get you started.

How to Name Your Food Truck 

1. Spell Outside the Box

If you’re opening a burger truck, don’t just call it “Burger Truck.” People will forget this name as soon as they read it. Make passersby stop — and improve their chances of recalling your business — by thinking outside the box with spelling. For example, maybe you also specialize in frozen drinks that pair well with the burgers. “Brr-ger Truck” offers a better description of your offerings while making you stand out.

2. Create a List & Rearrange

start a food truck New York City NYBrainstorm a list of words associated with the cuisine you’ll serve. If you’re going to start a food truck focused around pizza, for example, you may write down words like pizza, za, Italian, and pie. You can add in references to your city, the streets you plan to vend on, or media like books or movies. A New York City pizza truck creator may use location-specific menu-related words like thin-crust or crispy-crust. Then, make another list combining these words in different ways. For example, the options above may create names like, “NY Pies” or “Thin-Crust Only.”

3. Play With Words

Think of your favorite restaurants. Chances are a few play with words by using alliteration, rhyming, or puns. For example, Portland’s “Salt and Straw” ice cream or Chicago’s “Girl and the Goat” restaurant. Come up with some wordplay around the cuisine, city, and menu and see what rolls off the tongue. Once you’ve struck gold, check with the United States Patent and Trademark Office to see if it’s available.


Those who want to start a food truck should contact Shanghai Mobile Kitchen Solutions to learn about their customization options. The 30-year-old company offers everything from design to appliances and installation to get your up-and-coming mobile restaurant off the drawing board and onto the streets. With their wide service area, they’ll travel to Philadelphia, Boston, New Jersey, Maryland, and North Carolina. Call the Brooklyn, NY-based experts at (800) 253-4815 or visit the website for information on their services, from installing water and gas plumbing to maintaining custom griddles and other specialized appliances.

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