Summer is the season for mobile food trucks. How are you getting ready for all of the business about to come your way? You may be focused on building your brand or trying a new food truck design. Maybe you’re gearing up to meet increased demand. Whatever it is, you can ensure a successful summer with these tips.
How to Succeed as a Mobile Food Truck Owner in the Summer
1. Protect Yourself & Your Truck
Be strategic about where you park your mobile food truck. Confirm parking and any logistics with property owners and event planners. If you can, opt for the shadier part of the property, such as near a tree with overhanging branches, so you and your truck aren’t burning up directly under the sun. This won’t always be possible, so invest in an awning to protect both the service window and customers from intense rays.
2. Take Advantage of Social Media
Social media is the perfect way to connect with your prospective customers without even being present. Keep customers updated with the days and events your mobile food truck will be visiting, the seasonal food items available, and any promotions you’ll be having. Include trending hashtags and locations so the right people show up.
3. Maintain Your Equipment
Before your truck takes off for the summer tour, schedule an inspection and maintenance check of your equipment. A mechanic will ensure your battery’s properly charged, evaluate belts and hoses, and test the spark plugs. Outages will get in the way of business, so check electrical cords and outlets for cracks and burn marks. You’ll also want to test your thermometers regularly to keep the summer heat from spoiling food. There are several ways to do this, but the easiest is to dip it in boiling water. After 30 seconds, it should read around 212 degrees.
Unsure if your mobile food truck is ready to hit the road this summer? Contact Shanghai Mobile Kitchen Solutions in Brooklyn, NY. They have the answers to your maintenance and repair questions. From New York City to Philadelphia, Boston, New Jersey, Maryland, and North Carolina, they have the East Coast covered. They also provide custom restaurant kitchen design services. Visit their website to learn more about how they can help or call (800) 253-4815 to schedule an inspection.