Whether you run a small business or work as a freelancer, handing out business cards can be an effective advertising and networking tool. By promoting your services and products and providing potential clients with your contact information, these cards increase your brand awareness and customer base. If you’re interested in using business cards but aren’t sure how to distribute them, here are a few methods to use them effectively.
How to Give Out Your Business Card
1. At Industry Events
If you’re headed to a meeting or a conference with industry professionals, bring along a stack of your business cards to promote your product to those with similar background. Simply handing out your cards won’t tell someone why you’re reliable or why they should use your services in the future, so only do so after you’ve had a conversation with the person. During the event, introduce yourself to panel speakers or people sitting near you, then hand them your business card when the topic of business comes up or they show interest in you.
2. Around Local Establishments
Consider your demographic of dream customers or clients. Where do they frequent? From local coffee shops to library bulletin boards, place some of the business cards that outline the services that you provide in locations where the age, gender, or interest demographic of your audience is likely to attend. This increases the likelihood that someone who needs your skills will come across your contact information and reach out.
3. In Mailers
Do you send out mailers to share the news about upcoming sales, events and new products or offerings to your customer base? Attach a business card to the newsletter to give clients a way to always carry your contact information or provide it to others who might need your services.
4. To Loved Ones
Loved ones can serve as excellent advertisers, telling all of their contacts about what you do and how good you are at it. To take advantage of the power of word-of-mouth marketing, give friends and family a handful of cards to pass out if the opportunity arises. For example, if your mom is at the nail salon and someone mentions needing landscaping, she can hand over your card and recommend your lawn care company for the job.
If you’re interested in creating professional business cards to promote what you do, call Professional Image in Oahu, HI. In business since 1978, our team provides posters, banners, printing, copying, and document support to fulfill all of your graphics needs. Find testimonials of our work on our website, or call (808) 532-4777 to place an order with free pickup or delivery.