If you run a business, you know that clients pay attention to subtle visual cues. Everything from the cleanliness of your office to the attire of your employees plays a key role in making a good impression. At Professional Image, based in Honolulu, we also know that the right business cards are equally important. A business card, when designed properly, merges both branding and advertising, telling a client not only how they can get in touch with you, but why they should. It’s technically a small part of your professional identity, but its effects can be major.

When running a business, quality business cards are important for the following three main reasons:

• Branding & Identity: From Apple to Google, the most successful companies on the planet have always understood that something as simple as typography plays a major role in communicating the values and identity of a business. The font on your business cards, as well as the overall layout of the information they provide, will subtly express to a potential client the corporate culture you stand for. Are you a whimsical and free-spirited company? A youthful, energetic force? A practical, no-nonsense vendor? Typography will serve to share this information.
• Communication: Obviously, your card’s real purpose is to show clients how they can reach you. That said, if your card is poorly-designed, it might not draw the eye to the right information. You need to be sure your card not only effectively communicates your role in the company, but also your contact information. This isn’t as simple as merely putting this info on the card. It needs to be placed so that clients notice it. A good graphic design team can help you make these types of choices, and a reliable printer can ensure your design vision is realized.
• Immediate Networking: The truth is, if your employees don’t have business cards, or aren’t satisfied with the quality of them, they’ll be less likely to share them with potential clients they meet. When you equip your team with branded cards, they’ll be more likely to spread the word about your services.

If you need quality business cards, get in touch with the team at Professional Image, in Honolulu, HI. We’ll print something you can be proud of. Visit us online to learn more, or call (808) 532-6565.