As you design postcards, envelopes, brochures, or other print materials, you may wonder how much influence the size of the paper has on your project. The goal is to capture your audience’s attention, and there are a variety of ways you can achieve this. Before hiring a printing service, here’s what you need to consider about the size of the paper you choose. 

A Guide to Choosing the Right Paper Size for a Printing Project

Consider Technical Details

Since you’ll most likely send print products through the mail, think about postal service rules and regulations. For instance, the dimensions of postcards must be a minimum of 5 by 3.5 inches and a maximum of 6 by 4.25 inches, with a thickness of no more than 0.016 inches. 

Prioritize Uniqueness 

There’s certainly nothing wrong with standard print sizes, such as 4-by-6-inch postcards, 10-inch envelopes, and 8.5-by-5.5-inch booklets. However, when you slightly deviate from standard sizing, your print materials will stand out and have a better chance of engaging your audience.

Don’t Necessarily Go Big

When it comes to printing services, bigger is not always preferable. You don’t necessarily need to have the largest pamphlet or postcard to make an impression. Keep in mind, too, that nontraditional-sized projects will require customized envelopes. Sometimes, less is indeed more. 

Showcase Your Brand

Print materials provide a powerful way to convey your business to the public, and your project should reflect the aesthetic of your brand. In addition to size, think about the color of the paper and envelopes, styles of folding, stickers, labels, and other details that might best represent your company. 

America North Printers offers beautiful print work to the Anchorage, AK, community. This family-run business has provided printing services for brochures, business cards, booklets, postcards, labels, and envelopes for over 30 years. Call them at (907) 562-6416 today to request a quote, and visit them online to learn more about their printing services.