The exterior appearance of a business makes a quick, dramatic impression on prospective customers, possessing the power to draw them in—or turn them away. If you run a food truck, take care to make a positive impression. Here are a few reasons why even the smallest details in food truck design matter.

Draw Customers In

An eye-catching, original, and professional food truck design will compel passerby to cross to the other side of the street to grab a bite to eat. If it simply blends into the background, you may not garner the business your establishment needs to thrive.

However, attracting customers isn’t enough—the design should also lend a clear idea of what to expect. There’s a reason ice cream trucks tend to be adorned with sugary-sweet, pastel colors, while pizza trucks often come in marinara-inspired colors like zesty red. A professional food truck designer knows how to creatively tie the culinary offerings to the appearance of the establishment, which will entice customers without them even realizing it.

Build Your Brand

Your food truck design, including the logo, color scheme, and any slogans also doubles as your business’ brand. To encourage repeat customers, you need to ensure that will easily remember you in the future. If you have a memorable food truck and compelling logo, customers are likely to spot you from a distance and head on over. Your food truck design will become intimately connected with the way customers interact with you, so spend plenty of time determining exactly what kind of mobile food truck you want to share with the world.

To create a compelling food truck design, consult Shanghai Mobile Kitchen Solutions of Brooklyn, NY. With over 25 years of experience creating successful food truck designs across the New York, Philadelphia, Boston, New Jersey, Maryland, and North Carolina area, you can count on these professionals to assist you in getting your business off the ground. To see photos of the business’ other ventures, visit the portfolio online. If you would like to learn more about starting your custom food truck, call (800) 253-4815.