In the digital age, all types of businesses utilize email marketing and social media alerts to let consumers know about deals, service announcements, and additional updates. The influx of inbox messages could lead some to press the delete button before reaching your emails. Direct mail marketing provides a more personalized approach to connecting with consumers, which is why it should be added to the marketing efforts of your small business. Below is a brief guide to how you can promote business initiatives with this approach. 

How to Use Direct Mail Marketing to Promote Your Small Business

1. Promote Special Offers Based on Past Purchase History

To demonstrate how much the company values its customers, use direct mail to target first-time and repeat business. To make their experience with your business more memorable, use customers’ past purchase history to dictate the types of promotional products and advertisements you send. With this knowledge, you can introduce customers to merchandise and services that specifically appeal to them.   

2. Send Reminders & Offers on Special Occasions

From milestone birthdays to anniversaries, most people like to celebrate special occasions. Keeping track of how long customers have been doing business with the company, birthdays, and other information will come in handy with direct mail marketing. To promote your business while building a stronger relationship with the customer base, send birthday coupons, anniversary reminders, and other special offers and announcements. 

3. Make It Easier for Customers to Locate Your Business

Although potential customers can type your business address into an internet search, you can show your eagerness to work with them by mailing maps to your location. To personalize the mailing, use the recipient’s address as the start point on the map. 

For fast, efficient, state-of-the-art printing services for your direct mail initiatives, reach out to General Printing Services in Columbia, MO, for assistance. From help brainstorming design ideas to providing recommendations on paper stock to use, the knowledgeable staff will do everything possible to ensure you are happy with the finished product. To learn more about printing solutions available to your Boone County business, call (573) 443-8890 to speak with a team member. You can also visit the printing company online to request a quote.