They’re colorful, interactive, and one of the most effective marketing tools available. Brochures allow you to share key information about your product or service in a small, convenient package that’s easy to produce, distribute, and read. General Printing Services is Columbia, MO's, leading brochure printing company, and they are committed to helping you achieve your marketing goals. Here, they share some best practices for these products to ensure your marketing materials have the biggest impact possible.

A Guide to Brochure Printing Designs

1. Clear Call to Action

Make sure the reader knows what to do after reading the brochure. If it's to make a phone call, don't be shy. Ask them to do so and make the number visible on the brochure. If you desire more online traffic, give them the link to your website and tell them to visit it. 

2. Break Text Up With White Space

It makes sense that you want to convey as much information as possible in a brochure. The more information you add, however, the more cramped and disorganized it will look. First, determine the most important points you want to convey. Then, separate them into sections divided by a reasonable amount of white space. You want to create enough separation so that each point clearly stands out without crowding out the rest of the information in the brochure.

3. Present Benefits, Not Features

Customers will first focus on how your product or service will benefit them before they consider a long list of features. Take time to outline what they'll get out of your product or service. Will it make their life easier? Remove stress? Help them be more productive? Whatever it is, make sure your brochure speaks directly to the heart of what the customer needs.

Following a few simple guidelines can help you create a brochure that educates customers and leaves them wanting to use your services. For the highest-quality brochure printing in the area, turn to General Printing Services. Whether you have a small batch job or a large catalog order, this company can get the job done. They offer unmatched service, fair pricing, and the highest level of customer support. Call them today at (573) 443-8890 or visit them online for more information.