As a business owner, marketing your company is always a priority. Without actively growing your reputation, it can be difficult to attract new customers and retain existing clients. However, if you’ve looked into traditional tactics, you know that working with an agency can quickly get expensive. Instead, here are a few simple ways to market your company and improve your small business development without breaking your budget.
3 Free Ways to Approach Business Development
1. Ask for Testimonials
Social media is integral in helping with business development and customer outreach. Rather than rely on the Better Business Bureau™ for reviews and testimonials, ask your clients for feedback through available platforms. When they post about their positive experiences, it shows potential customers that members of the community enjoy and trust your products and services, which establishes credibility.
2. Share Your Expertise
The easiest way to grow your reputation is to get involved in the local business community. If a group is planning a conference in your industry or a company has a blog where you can share your expertise by writing a guest post, take advantage of it. Whether you speak in front of a crowd or impart your knowledge through engaging content, potential customers will be able to connect your organization with the services they’re looking for.
3. Join the Chamber of Commerce
Joining your local chamber of commerce is a perfect way to boost marketing efforts and improve brand recognition among potential customers. When individuals call for recommendations for service providers, they naturally recommend members first. Those who participate have proven their interest in the community and better serving customers and clients across the city. Moreover, your company’s details will be featured in their directory, improving visibility in print and online.
The Huntington Township Chamber of Commerce in Suffolk County, NY, is helps local entrepreneurs grow their reputation in the community. Their business development and networking opportunities give community members and companies the chance to interact. Learn more about their full list of services and member benefits by visiting their website, and call (631) 423-6100 to sign up today.