An eye-catching sign will draw attention to your business, but it can have the opposite effect if it’s difficult to read. While a professional sign company can help you bring your design to life, having a clear idea of what you want will ensure the end result is a success. When brainstorming, use the following tips to ensure passersby understand your company’s message. 

3 Tips for Designing a Clear & Simple Sign

1. Keep the Message Short

A sign should draw attention to a business or cause quickly and at a glance. If your sign is outdoors, many of your viewers will likely see it as they're driving past.

To ensure it's effective, provide only the most relevant information in as few words as possible. Ideally, the sign should deliver your message in a maximum of two lines. If you're unable to communicate your information within these parameters, adjust your wording or consider a different layout.

2. Use a Simple Font

While there are thousands of fun and attractive fonts available, it’s best to choose a bold, clear option that’s easy to read up close and at a distance. Sans serif typefaces are often better for outdoor signs because they remove distracting flairs. 

Choose a size that’s proportionate to your sign, ensuring that each letter is clear and distinguishable. Consider testing the readability of your lettering by asking your sign company to print the message on a sheet of paper in different sizes and then viewing it at various ranges. 

3. Choose Contrasting Colors

While choosing the right color palette can improve the impact of your design, selecting the wrong shades can make it immemorable or unattractive. Neutral tones blend in with the surrounding environment, making them harder to see.

Likewise, choosing a font and background color that are too similar can make your sign difficult to read. When selecting colors, choose contrasting tones, using dark lettering on a lighter background or light letters on a darker background. This will ensure your message is clean, clear, and easy to read.

Make sure your sign stands out by contacting Craven Sign Services Inc. in High Point, NC. Since 1965, this custom sign company has provided attractive and legible marketing materials for a wide range of industries. They’ll help you perfect your design and create a beautiful sign that draws attention to your business. Call (336) 883-7306 to request a consultation, or visit the company online to learn more about their services.