If your store plans to hold a big holiday blowout soon, start your marketing efforts early to spread the word as much as possible. From hanging a custom banner to giving out in-store coupons, there are several effective ways to promote the sale before the event. Here are a few steps to take to notify current and potential customers of the good deals ahead.

How to Let Customers Know About a Sale

1. Send Mailers

If you have a database of your customer’s addresses, mail them a postcard to alert them of the sale. Since there’s limited text space, include only the details, like the date, time, and featured discounts. Add a coupon on the mailer to encourage people to shop at the event.

2. Hand Out Flyers

While new shoppers are necessary for your store’s success, don’t forget about your existing customer base. Create a flyer that features the sale’s information, and give it to in-store patrons throughout the week before the event. Include a coupon to encourage them to come back for the sale, and consider giving high-dollar purchases a larger returning discount.

3. Put Up a Custom Banner

On the day of the sale, hang a custom banner above the storefront to attract potential customers walking by. Make sure the information is legible by using an easy-to-read font, like sans serif. Although cursive and decorative styles may seem more appealing, the added flair makes them challenging to read from a distance. To create an eye-catching sign, use contrasting colors for the text and background—for example, black letters on a white banner or yellow on blue.

If you want to advertise an upcoming sale, turn to America North Printers in Anchorage, AK. These professionals have provided retailers with reliable printing services for over 30 years. They’ll help you create custom banners, brochures, and flyers to promote your products and sales and strive to complete your order in six business days. View their full list of services online, or call (907) 562-6416 to request a quote.