Although professionals handle brochure printing, business owners design the pages. An attention-grabbing brochure should answer consumers’ basic questions about your organization and pique their interest. To achieve these goals, below are design suggestions to follow and common errors to avoid. 

Do:

Determine your goals. 

A brochure should have a specific focus, so consider what message you want to deliver to consumers. If educating the public about the brand is the goal, include details about your company’s founders, mission statement, and services. For visual storytelling, incorporate color images of the staff, workplace, and lifestyle shots in the brochure. If you want to highlight specific products, add a short description of each item and merchandise images. 

Highlight critical details.

Although many people read brochures thoroughly, some might skim the pages. Use design to make the information stand out. Pull quotes and bolded text will draw focus to a message from the founder, testimonials from clients, and how the services benefit the reader.  

Don’t:

Rely on your proofreading skills. 

Even if you’re confident in your abilities, it’s best to hire an outside party to proofread the copy before brochure printing. It can be difficult to self-edit, and any glaring mistakes could influence a reader’s perceptions of your company.

Clutter the pages with text.

Don’t include long paragraphs of information about each point you want to convey. Text-heavy pages take time to read, meaning you could quickly lose the audience. Condense each point into two or three sentences and break up the copy with white space to make it easier for readers to digest.

When professionals in New York City need brochure printing, they leave the work in the capable hands of Bestype Printing. With production offices in Tribeca, the staff provides fast turnaround time for large- and small-scale brochure and booklet printing for well-known and independent brands. Find details about the printing services online and pictures of completed work on Facebook. Call (212) 966-6886 to discuss your project.