With COVID-19, more businesses are turning to remote operations than ever before. As such, video conferencing has become necessary for workplace communication. Here’s why you should incorporate this feature into your business practices. 

What Are the Advantages of Video Conferencing?

1. Increase Productivity

Video communication allows you to meet with multiple individuals at the same time. Unlike voice conferencing, video chat allows you to see the other people on the call.

You can share information on-screen, explain concepts, and provide clear communication. Not only can this minimize the number of meetings you have to hold throughout the day, but it can also increase productivity by ensuring everyone is clear on their goals and expectations. 

2. Improve Scalability

While the pandemic has found many businesses scaling back their operations, technology such as web conferencing has allowed them to continue serving their customers, even from afar. Video conferencing makes it possible for employees and clients from around the world to communicate in real-time, reducing travel and overhead costs for in-office workers. Reduced costs on office space and amenities allow many businesses to offer more competitive salaries, expand their hiring pool to remote workers, and reach more customers. 

3. Enhance Engagement

Unlike audioconferencing, video chat requires attendees to be present, reducing the desire to multitask or zone out. With web chat, participants are accountable to each other, helping them stay more focused and engaged.

Additionally, video makes it easier to identify nonverbal cues such as facial expressions, gestures, and other body language. Not only can this enhance communication, but it can also help remote colleagues establish a rapport. 

Strengthen your business communication with video conferencing from 1stPoint Communications in Piscataway, NJ. This full-service telecommunications company provides a variety of services to customers throughout Atlantic City and the entire country. Their solutions include web hosting, video and audio conferencing, business phone services, and VoIP. Call (212) 884-4400 to find out how they can support your business, or visit them online to learn more about their services.