To slow the spread of COVID-19, social distancing and new routines at home are essential. As household habits change, reaching customers and growing your business requires agility and a fresh focus that prioritizes online advertising and digital marketing. If you’re wondering why your online presence is more important than ever, here’s some helpful information to review. 

Understanding the Importance of Digital Marketing & Online Advertising

Why Prioritize Digital Marketing & Online Ads?

Before the pandemic, businesses used a variety of marketing and advertising outlets in order to secure new customers and promote growth. From mailers and flyers to physical billboards and radio, print, or television ads, reaching audiences on their preferred medium was the best way to target clients and sell your services.

Now that individuals are spending more time at home, physical visibility has decreased. Billboards and signs won’t be spotted during morning commutes and time spent listening to the radio or watching cable television may be redirected to working remotely or helping children with distance learning.

As a result of this change in lifestyle, reaching your potential audience online can be faster, easier, and less expensive. Through social media and online advertising, you can reach clients while they’re at home and on mobile devices. This is particularly beneficial for companies that offer delivery, as online shopping is a safer and preferred method to help with social distancing. 

What Steps Can You Take to Make Your Business Accessible Online?

Since new customers do not have the ability to drive by your storefront or get to know you personally, invest in your online presence. Work with a skilled graphic designer to ensure your logo is beautiful and eye-catching. Overhaul your website and online store to ensure it’s user-friendly and compatible with mobile phones and tablets as well as traditional computers and laptops.

Use social media channels to stay in constant contact with existing and potential customers so online “word of mouth” is positive. Marketing your services and staying engaged with followers will build awareness and trust in what you have to offer. Plus, social media marketing is a low-cost and effective way to geotarget individuals in your area so your business appears in front of the right eyes. 

If you’re looking for help streamlining your digital marketing and online advertising plan, IDU Creative is ready to step in. Founded in Rochester, NY, in 1997, this dedicated team of tech-savvy branding professionals has helped clients worldwide grow their businesses through fresh graphic design, website overhauls, and marketing solutions. To schedule a consultation, call today at (585) 248-5229. To browse their portfolio and learn more about their hands-on approach, visit them online.