Great Companies recently interviewed Ben Robertson to learn more about Menadena and how we serve customers. You can read the interview by clicking on this link. 

Here’s an excerpt:

Great Companies:

What makes Menadena different from hundreds of other Digital Marketing firms?

Ben Robertson:

We identified a gap between digital marketing and communications technology for businesses that serve their customers by phone. We serve e-commerce customers where the goal is to optimize the sales funnel to generate more online sales. But for phone sales, we found most businesses are not thinking like this. A customer calls, listens to a recording, waits 30 seconds, and then gets dropped to voicemail. We can improve that experience by having a live person pick up the phone within 2-3 rings. The result is better conversion rates and happier customers. Technology presents many opportunities and pitfalls. By focusing on how technology impacts the customer’s digital journey we improve the customer experience.

Click here to read more.