Owning multiple rental properties is a great investment, but that doesn’t always mean it’s easy. Managing your property’s reputation online can be time-consuming, especially if you have more than one rental. However, saying the right things online could protect your reputation. Here are three tips for responding to property reviews appropriately. 

Advice for Responding to Online Rental Reviews

1. Be Polite & Professional

Regardless of what the reviewer is saying online, always thank the writer for their honest review of your property. Thank them for taking the time to write a review, and explain that their insights are valuable. Respond to reviews online quickly, so anyone reading the reviews will see that you care about your business and tenants. 

2. Focus on the Future

When making comments online directly to reviewers, maintain a forward-thinking attitude. Highlight the positives by mentioning other great details about the property. For instance, if a reviewer mentions how much they love the in-ground pool, thank them and mention that they might enjoy the hot tub that will be installed soon. 

If someone has something negative to say about a specific aspect of your property, explain the details of the apartment in an objective way. Mentioning that the property is undergoing renovations is a great way to build interest, while showing prospective clients that you care about their future experience. 

3. Encourage Private Communication

Whether you have a previous tenant who comments that they want another rental or you have a disgruntled current tenant spreading bad news online, it’s always wise to encourage direct, private communication instead of a public forum.

If a conversation takes a tangent or a reviewer seems angry, explain that you would love to continue the conversation via direct message. That way, you can resolve the problem or chat with the person privately, without the world watching. 

If you own a rental property and could use a little help, turn to Realty Roundup Inc. in Elk Grove, CA. Since their inception in 1978, this trusted team of property managers has been focused on streamlining the tenant/property owner relationship, taking care of everything from initial screenings and contracts to property repairs and evictions. Learn more about how they could help your business by visiting their website or calling (916) 685-6601.