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The combination of the digital age and the rise of national chains has made shopping more convenient. However, it often comes at the expense of many locally-owned businesses. Small, neighborhood outfits, like a family-owned deli, are the backbone of a community, and if they fail, the entire city and its residents can suffer. Here's a closer look at the importance of shopping local. 

Why Shop Local?

1. Boost the Local Economy

When you spend money at a local business, it filters out into the community. A portion of it goes to pay the wages of the employees, which in turn they spend at the grocery store, local restaurants, and paying for utilities. Such purchases also pay local taxes to help fund community projects, like parks and maintaining roads. Since you also utilize these features, it ends up coming full circle.

2. Access to Diverse Products

deliIf you order a sandwich or wrap from a national or international conglomerate fast-food chain, then you're limited to the basic options offered at all locations across the country—or even the world. A neighborhood deli caters to local tastes and flavors, offering a much wider selection with the option to customize your order. 

Local restaurants also carry more unique products, like hero sandwiches, that aren't commonly found on fast-food menus. As such, you end up with a diverse range of meal options. 

3. Better Customer Service 

For local companies, building and maintaining a solid reputation is the key to success. For that reason, they prioritize providing a pleasant and satisfactory experience. Plus, many of their customers are also neighbors and friends. As a result, you're viewed as more than just a number and can expect them to go above and beyond in their approach. 


Want to boost your local economy? If you live in Fairfield County, CT, stop by Fortuna's Deli & Caterers of Westport for your next meal. The local, family-owned deli has served the taste buds of the residents since 1975 with a collection of classic Italian dishes and sandwiches. Browse their breakfast, lunch, dinner, and catering menus online, and place an order by calling (203) 226-3587.

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