A jewelry display should show off the best of your collection. When done properly, it will draw people in for a closer look and potentially boost sales. Once you have your new pieces in from your jewelry manufacturer, give them the presentation they deserve with the following tips.
How to Display Your Jewelry Collection
1. Put Similar Items Together
The display looks best when similar items are put together. For example, if your pieces have a few different types of stones in them, put the same colored gems next to each other.
You can also put coordinating sets of rings and earrings together. This makes it easy for the customer to find that they’re looking for without searching the entire collection.
2. Keep It Organized
When a customer is interested in a necklace, you want to ensure that the chain isn’t tangled and knotted. The pieces should also be easily visible and not partially hidden behind other items.
Use displays that will keep your collection organized. Earring cards, necklace holders, and tubular ring displays make it easy for customers to see the jewelry and point out what they need. Make sure your staff straightens up the display throughout the day.
3. Create a Theme
The display should be inspired by your jewelry style. For example, if you sell fine diamonds, pieces displayed on black velvet with lights shining down will show off the sparkle. If your jewelry manufacturer created a funky turquoise collection, a Southwest-inspired display would be appropriate.
If you need a trusted jewelry manufacturer to create a collection for your store, contact Frank Billanti Jewelry Casting in New York, NY. They have over 35 years of jewelry casting experience and work with metals such as bronze, platinum, gold, silver, and brass. They handle every aspect of the design, from model-making to setting stones and polishing the pieces. Learn more about the process on their website, or call (212) 221-0440 to discuss your needs.