Creating a visual that represents your company and what it offers is a critical undertaking. A memorable and vibrant business logo will increase your advertising presence, attracting customers and vendors, and turning them into loyal clients. The process of designing one doesn’t have to be daunting and overwhelming. Here’s what you should consider during the planning process. 

How to Create a Memorable Business Logo

1. Align With Your Company

A business logo should convey visuals connected to the type of product or service offered. The image and color scheme should be a true reflection of the business, as well.

If you own a bakery, the logo’s design will provide a more lasting impression if photos of cakes or other baked goods are represented. Pet groomers and computer technicians may consider using visuals of equipment used in those trades.

2. Create a Clean Presence

In advertising, less is often more. Potential customers and vendors are more likely to remember a clean, uncluttered business logo versus one that is busy and unreadable.

Blank spaces in your design may be beneficial to other promotional items, such as posters, t-shirts, and brochures, because the image won’t be overwhelming. The design shape can also help put forth a streamlined but bold appearance. While ovals and squares are popular styles, triangles and octagons may offer an avant-garde look if your business is within this genre.

3. Easy to Read

The choice of font used in a business logo is extremely important. The type and size should be a reflection of your company’s brand, but it should still be clear and easy to read.

Wedding planners may consider a font with flourishes while a hardware store owner might prefer a bolder typeface. While there are hundreds of fonts and variations to choose from, a professional business marketing firm can provide guidance when selecting the ideal style for your company. 

For more than 60 years, Promotional Spring in Miamisburg, OH, has helped companies produce customized and eye-catching advertising materials. The one-stop shop does it all, from business marketing and product design to commercial printing and point-of-purchase displays. You can count on this cutting-edge advertising agency to help build your firm’s presence. Call (937) 866-2872 to learn more about business logo design. Visit this firm online for a full list of service offerings.