LinkedIn® brings together more than 706 million professionals looking to enhance their careers, network, and explore further opportunities in the jobs marketplace. A LinkedIn profile is your virtual resume, and it needs to be regularly updated with job changes, new skillsets, and other recent information so that you can stay properly connected. Here’s more about why this task is necessary.

Why You Need an Updated LinkedIn Profile

1. Be Seen

Whether you're looking to break into a new career, launch a new product or service, or are searching for new clients, visibility is a major component of success. If you've ever used a search engine to look up someone's name, you've likely seen that one of the top hits is that person's LinkedIn profile. 

Because of its size and scope, LinkedIn dominates Google® search rankings. By posting a profile and keeping it updated with the latest information on your work, history, and skills, you’re increasing visibility in search results.

2. Build Connections

LinkedIn ensures the right people find you. These connections are vital to building working relationships.

For instance, when a recruiter is looking to hire, they can conduct a search for job seekers with specific skills in a specific geographic area. You can also search for and reach out to potential business clients who may benefit from your services or products. Routinely updating a profile makes sure your connections have the latest details about what you bring to the table.

3. Grow a Brand

Personal branding positions you as an authority in your industry. It attracts clients and presents you as an experienced, trustworthy professional.

A LinkedIn profile offers some valuable opportunities for building a brand. Constantly update your client list to further cement the value of a service or product and impress potential customers.

Refresh your business summary and resume to include new services or products or recently acquired training or education. Use LinkedIn's blog publishing platform, Pulse, to keep contacts informed, educated, and entertained.

If you want to update and improve your LinkedIn profile, contact Arnold Smith Associates in Rochester, NY. They can design a profile that optimally positions you in front of your target audience. Since 1994, they’ve helped clients throughout North America find fulfilling work and career advancement. They also provide resume writing, job interview coaching, and career counseling to take you to new heights of success. Visit them online to learn more about the company, or call (585) 383-0350 to schedule an initial consultation.