Persistence
Persistence is defined as a firm or obstinate continuance in a course of action in spite of difficulty or opposition. I recently read about persistence in in the “Thoughts” section of Forbes Magazine and it got me thinking about what persistence really means from a business perspective and especially in the current Covid era.
It has only been about six months since most of us began to understand how Covid would affect our lives, both personally and professionally. I am also quite certain that many of us have all likely experienced some of the same things.
Anyone that currently owns or has owned a business has hopefully had positive experiences, and has likely had some difficulties as well. One of the realities is that “quitting” is rarely a good option, leaving persistence as a course of action. The path forward isn’t always as hard as you think. Analyze the situation, determine one or more courses of action to survive, adjust and make changes as warranted, and move forward until successful.
A Business Plan, no matter how well planned, will require changes as the world around it continually changes. There rarely, if ever is one right answer or only one course of action. There is no guarantee that whatever is chosen will work – changes will be necessary. Persistence is required to survive!
Today’s reality is something businesses have never experienced. Our business (yes, it is affected) in both good and bad ways. Our clients are continuing to work with us, in some situations because of Covid issues and others despite Covid issues. It doesn’t matter, if we persist, we will endure and accomplish.
Talking about where things are and where you want them to be is important and owning a business can be lonely. We are here for you and would like to hear from you, to get an update on you and your business – confidentially of course. There is no obligation or commitment – just an opportunity to expand our respective networks and learn from each other.
Morgan Vaive, Vice President
Morgan.vaive@zoellnergarten.com
859-957-9657
John W. Zoellner, President
513-382-3797
About the Business
