Sending out company holiday cards tells your customers they’re on your mind, and this thoughtful gesture helps establish brand loyalty. After you’ve chosen a print shop to handle production, use the guide below to help you create a meaningful yet effective seasonal mailer.

Do:

Keep it general.

Unless your company has a religious foundation and your clientele follows the same, you may end up alienating some customers if you don’t use general terminology. Instead, stick with words that address the meaning and spirit of the holiday, avoiding any religious undertones.

Make it personal.

Even if you have a lengthy list of people to send the car to, personalize each one as much as possible. Type up a master list of names and addresses, then send this to the print shop—they’ll quickly create custom envelopes with each customer’s name. Additionally, try to find the time to hand-sign the card yourself and write a short, personal greeting to the clients and partners that mean the most to your business.

Don’t:

Miss the deadline.

A lot of gifts and other greeting cards go through the post office during the holidays, so mail the envelopes in advance to ensure they aren’t delivered after the season. Getting a holiday card well into the New Year will make your company appear disorganized.

Use the card as free advertising.

It may be tempting to use this greeting as a chance to introduce new services or sales, but this can make your business appear driven by profits. Use the card to connect with your customers by keeping the greetings about the holiday salutations and well wishes for the New Year.

If you’re looking for a print shop to make the company’s holiday card, turn to America North Printers in Anchorage, AK. These professionals have created custom, festive greeting cards for businesses for over 30 years. They’ll also help you choose a matching envelope and even address them for you. Get more information about their services online, or call (907) 562-6416 to request a quote.