Your website competes with countless others when someone searches for your services. Local SEO, a digital marketing strategy, can be the reason one site is ranked higher than another. Here’s how to take advantage of this opportunity.

A Guide to Local SEO

What Is It?

Search engine optimization (SEO) uses keywords and phrases to reach customers. Search engine crawlers identify keywords on your website. They’ll then rank you accordingly when a person submits a search with these keywords.

Crawlers also consider how close you are to the person searching so that you’ll appear in a submission like, “local plumbers near me,” or even, “local plumbers.” Local SEO also ranks you in the Google Snack Pack®. This is the boxed area and map that appear at the top of a results page.

Why Is It Important?

Search engine users often select the first result. This digital marketing strategy drives business to all your locations. It’s ideal for drawing customers to a new satellite store or increasing traffic at a lesser-visited spot.

Higher rankings also increase your local presence. Potential customers will see your name more often and recognize you as the authority in the area. If you rank highest for “personal injury lawyer near me” or “coffee shop in [city],” it can lead to more business.

Digital marketing professionals can help you optimize this strategy. You may need to create landing pages for each location or include specific address information to get equal exposure.

High-quality, original content with relevant keywords and phrases increases your ranking. It’s wise to also embed the keyword in headlines, subtitles, and images on a website.

If you’re exploring digital marketing services, contact Menadena in Keene, NH. These skilled professionals are committed to helping businesses excel online. They connect you with fiber Internet, business phone services, and other telecommunication systems. Learn more about the company on their website, or call (888) 773-4237 to schedule a consultation.