As the owner of a small business, you know how important it is to maintain a clean, up-to-date website and fresh, interesting social media accounts. If you sell clothing, it’s especially important to prioritize the quality of your images. Sharing high-quality photos will show off the best features of your custom shirts and other garments to potential customers. Here’s what you should know about taking flawless photographs.

Do:

Check the garment carefully.

Is the garment wrinkled from being folded in storage or rumpled in a box for a while? Those creases will likely appear even more pronounced online. Take the time to prepare the piece before you shoot any images. For example, press your custom shirts until they’re smooth.

Though you can edit photos, don’t rely on that alone. Your garments should be in the best possible condition right from the start.

Use a mannequin or model.

Customers want to envision what the garment may look like on them. It’s much easier to visualize clothes when they’re placed on a model or a mannequin. It also allows your audience to understand the quality of the piece a bit better. How does it fall? What is the drape like? Is the silhouette flattering? These details are crucial to customers buying clothing online.

Don’t:

Forget about multiple viewpoints.

Don’t just show the front and the back of your custom shirts, dresses, and pants. Show every angle for your customers’ benefit. Your photographs fill the gaps for them—they can’t touch the piece or see it in person, so you want to provide as many detailed angles as possible.

Show close-ups of the fabric, the seams, the zippers, the buttons, and anything else that might be pertinent. The more you share, the more satisfied your customers will be.

Minimize the value of lighting.

Even the neatest tops and bottoms can’t sell themselves if the pictures aren’t easy for the audience to see. Before you post anything to your website or social media accounts, make sure each shot is properly lit. Use a white backdrop to allow the product to stand out, and take photographs in a room with plenty of natural light.

You can also rent a light, but you’ll need a softbox around it to minimize its intensity and create a soft, appealing glow. If you see shadows or can’t discern every angle of the product in the pictures, they are too dark. You may have to experiment to achieve the right results, but it’s crucial to get this right for your bottom line.

Are you ready to sell custom shirts online? Let Honolulu Shirt Shop handle the production. With over 30 years of experience, these experienced professionals will work with you every step of the way, from the initial shirt design to printing. Visit the website to find out more about their services, or call (808) 847-0831 to get started on your project.