As a real estate agent, the majority of your job revolves around communication. Whether you’re talking to buyers or sellers, you need to display top-notch interpersonal skills. If you’re not sure where to begin, follow the tips below.

How to Communicate Effectively as a Real Estate Agent

1. Learn Each Client’s Communication Preferences

When you meet a client, ask whether they prefer phone calls, text messages, emails, or in-person meetings and how often they’d like to communicate. Some people only want to hear from their agent if there has been a crucial development, while others prefer frequent updates regardless of their importance.

Once you’ve learned your client’s preferences, honor them as much as possible to build a trusting, effective relationship. 

2. Watch Your Body Language 

Some real estate agents know exactly what to say but forget how they should look while they’re saying it. Maintain open and friendly body language by making regular eye contact—especially when the client is talking—and smiling when appropriate.

Also, avoid checking your phone, crossing your arms, or leaning too far back in your chair. These behaviors might be fine for relaxing with loved ones, but in a business setting, they’ll make you seem uninterested and unprofessional. 

3. Ask Questions

Listening is a key component of effective communication. An excellent way to show you’re listening is to ask questions about what a client has just said. For instance, if a client explains how much they enjoyed a previous home, ask them which aspects of the property they favored the most. This strategy not only gives you clarification, but it also lets the client know that you care about what they’re saying. 

Are you ready to reach your full potential as a real estate agent? Turn to EXIT Realty Nexus. Based in Coon Rapids, MN, the franchise provides thorough training and education for all its agents. Whether you’re new to the field or a seasoned professional, they’re dedicated to helping you strengthen your skills and achieve your goals. To learn more about how they can help you, visit them online or call (763) 548-1400.