Although it isn’t the strongest sense, scent can trigger strong memory associations. It’s often forgotten, but it can play an essential role in your business’s marketing plan. This brief guide explains what scent marketing is, how it can benefit your establishment, and how you can use professional carpet cleaners and artificial aromas to implement it.

What Is It?

Scent marketing is the practice of using artificial or natural scents to entice customers, enhance their experience, and establish a unique atmosphere for your business. Bakeries and cafes, for example, have used scent marketing for ages, opening their doors to let the smell of fresh-baked goods waft into the street. Along with eye-catching visuals and a catchy playlist, you can appeal to a variety of your customers’ senses.

What Are the Benefits of Scent Marketing?

Scent marketing increases revenue. When customers encounter an attractive smell, they’re more likely to enter and purchase from your business.

If there’s a particular product you want to boost sales for, like a chocolate croissant, try adding a chocolate scent near the front of your shop. When people enter your store and smell that enticing aroma, they’ll seek out the particular item.

Scent marketing also boosts your brand, which can snag loyal regulars and returning customers. Once people smell your unique scent and associate it with a positive experience in your business, they’re more likely to remember your brand and prefer it over others.

Even retail shops can benefit from implementing scent in their marketing techniques. A fresh lavender smell can help customers associate the clothing you sell with cleanliness, or a fruity candle can create a relaxing checkout experience.

How to Implement It

Cleanliness is the best place to start. Ensure the shop is spotless from top to bottom to prevent unpleasant odors from competing with your signature one. Carpets are notorious for retaining strong odors, even if they look clean. Professional carpet cleaners can keep these odors at bay and ensure the establishment smells its best.

Once the shop is clean, you can strategically place your signature scent. Try an artificial one at the door so that it wafts outside and onto the sidewalk. Light some candles by the cash register so your customers leave on a positive note.

You can also leave your doors to the kitchen open so that the cooking smells fill your restaurant. Pair the scents with positive interactions with so that your customers form strong, happy memories and will think of you the next time they smell your establishment’s scent.

To ensure your restaurant’s scent marketing is flawless, trust the carpet cleaners at Gray’s Carpet Cleaning in Rochester, NY. For over 100 years, they’ve removed the most stubborn stains and odors. They provide steam cleaning, carpet stain removal, rug protection services. Learn more about their stellar service and affordable rates by calling (585) 473-4947. Visit their website for more information.