The exterior of your business says a lot about what you have to offer. When you have meticulously manicured landscaping and a pristine parking lot free of cracks, you’re presenting an image of a business that cares. However, when curb appeal is lacking, you may be displaying the wrong image, which can harm your bottom line and reputation. Taking the following steps to improve your curb appeal will help your business succeed. 

4 Ways to Increase Your Business’s Curb Appeal

1. Improve Signage

Don't underestimate the power of appealing to foot and auto traffic around the business. A big, bright sign advertises you to passersby, especially when it’s an electronic sign that provides information on hours or current specials.

If your current signage has seen better days, it’s time for an upgrade. You’ll be surprised at how effective an informative and eye-catching sign can be for advertising and enhancing curb appeal.

2. Clean Landscaping

If trees and hedges surround the business, make sure they’re trimmed regularly. Overgrown trees look shabby, but they can also cause other types of damage.

For instance, if branches hang over the business, they can provide a path for squirrels and other rodents directly to the building. Branches and trees that scrape against the siding can also ruin the paint or cause rust to form. 

3. Upgrade Parking Lot

Your parking lot is functional, but it can also impact visual appeal. When there are cracks, faded lines, and other defects, customers will be less than impressed.

However, when they arrive to find perfectly maintained asphalt and clearly marked parking spaces, customers will see the care and consideration you put into your establishment. These changes can also boost safety and ensure your employees and clients can park without any issues.

4. Increase Lighting

Lighting can be used to highlight doors and signage on the building to make it more inviting. It can also light a path for customers at night and make the exterior much safer. Even if you can’t revamp the current lighting setup, make sure the bulbs are replaced as needed and that damaged fixtures are repaired immediately. 

If you need a parking lot upgrade in Rochester, NY, Decca Paving Inc. will help you create a business you’re proud of. For over 19 years, the company has provided reliable paving services for residential and commercial needs. This business is fully licensed and insured, which means you can look forward to a job well done. Learn more about their commercial paving services online, or call (585) 279-0948 to get started on a free estimate.