If you’re a new company owner, you may be relying on digital advertising to get your name out there. However, traditional pieces of marketing collateral, like fliers, brochures, and postcards, are still effective tools. Here are a few reasons to get these materials created and printed as soon as possible.

Why Is Marketing Collateral Important?

1. Represents Your Brand

Brand recognition is an essential aspect of a marketing strategy, especially for new businesses. Collateral materials printed with your company’s name, logo, and slogan help develop brand awareness. They’ll also provide a positive first impression of your small business and show you’re as professional and capable as bigger, more established organizations.

2. Creates a Connection to Your Audience

Personalized marketing strategies will increase your consumers’ response rates because they’ll feel understood and valued. Collateral materials can establish this essential connection. For example, mail postcards to customers to thank them for their purchase, then suggest a new product you think they’d like. Creating a rapport builds customer trust and loyalty.

3. Provides Your Sales Team With Resources

The sales team must have the proper resources, like business cards, brochures, or postcards, on hand to promote your company. Without anything to take home, consumers will quickly forget your name, and the opportunity for a follow-up will be lost.

The team can hand out these eye-catching marketing materials while giving their pitch on your services. You can also use the collateral to provide support at trade shows and other public events your company participates in.

If you want to create marketing collateral for your business, turn to America North Printers in Anchorage, AK. These professionals will help you print branded business cards, banners, pamphlets, and postcards so that you stay on your customers’ minds. They’ve been in business for over 30 years and can handle projects of any size. Get more information about their services online, or call (907) 562-6416 to request a quote.