When marketing custom T-shirts, businesses must invest in effective displays to generate interest among customers. To ensure customers see your designs, avoid these common display mistakes.

Which T-Shirt Display Mishaps Should You Avoid?

1. No Flow

People must be able to reach your custom T-shirts easily. Strategically place displays and fixtures to form clear walkways. Use larger open areas for bigger displays, and ensure installations near the aisles are easy to see over. 

2. Poor Lighting 

Use a variety of lighting styles to draw attention to the merchandise. Overhead fixtures illuminate the space evenly. Install fixtures that point directly at the clothing racks or shelves that you want to spotlight, so people will want to check them out. It’s easy to see different colors and designs when the area is well-lit.

3. Visual Updates While Open

A store may look unprofessional if workers are creating or changing displays during open hours. It’s difficult to entice passersby to stop in if the window displays are dismantled. Have an overnight or after-hours crew address all display changes outside of open hours to keep everything in top shape when people are in the store.

4. Mismatched Products

It can be challenging for customers to find what they’re looking for if the displays feature a wide variety of unrelated products. Consider placing all of the custom T-shirts in one place, or making displays that feature one shirt design and other merchandise related to the style or graphics. A common theme will likely appeal to one audience and help them find other items they’re interested in.

If you need custom T-shirts, contact Honolulu Shirt Shop. The screen printing company has served Oahu since 1984, offering large bulk shipments, monthly contracts, and one-time orders. Call (808) 847-0831 or visit the website for more information on their innovative printing methods.