Company uniforms can help create a sense of unity among your team while also giving the staff a more professional appearance when interacting with customers. Incorporating the logo is a must, but you should also be mindful of your color selection when designing a uniform. Here is a closer look at the influence of color on a company’s uniforms.

A Guide to Company Uniform Colors

The Importance of Color Psychology

Each color delivers subtle emotional cues to the person viewing it. Cohesive uniforms help cultivate a more professional atmosphere among your employees, and the color selection can even influence how they feel about their role within the business.

The quality and color of a uniform will be the first thing a customer notices before they interact with an employee. They’ll observe the cohesiveness and whether the color sends the correct message to complement your brand. This can influence how clients perceive the company. Depending on the color choice, you can evoke feelings of loyalty, excitement, or positivity within your customer base, as well as the staff.

The Meanings Behind Different Colors

Each color elicits different emotions and connotations. White evokes feelings of purity and cleanliness, making it a popular choice in healthcare and culinary settings. Blue is associated with loyalty and trust, which makes it a good choice for banks and other industries where employees will be discussing personal or confidential information with customers.

Red, orange, and yellow tend to evoke feelings of playfulness or excitement. Darker shades tend to create a more welcoming and warm environment, while brighter shades can come across as energetic, peppy, or hopeful. Black is associated with power and luxury and is frequently used to denote expert status. Pairing a black uniform with gold or silver accents further fosters an idea of prestige.

Customers throughout Cincinnati, OH, can count on Siefert’s Sports Center for high-quality, custom team and company uniforms. They’ve been in business since 1979, and their team performs all work on-site to provide personalized, fast results with face-to-face customer service. They also offer equipment for baseball, softball, lacrosse, football, basketball, and volleyball. To learn more about their company apparel options, visit them online or call (513) 662-1520.