If you own or operate a company, catering preliminary meetings with potential clients is a sound investment. In fact, it may be worth setting aside a portion of your annual marketing budget to do so. When you turn to a reputable catering company for these meetings, you will receive many benefits, a few of which are below. 

3 Reasons to Cater Meetings With Prospective Clients 

1. Maintain Focus

While many people find it easy to focus at the start of the meeting, as the morning or afternoon continues, people will get hungry. Nothing hinders concentration—or forces people to rush—like a growling stomach. By having a catering company set up a buffet at the start of the meeting, you can keep everyone’s attention on the task at hand: to form a strong business relationship.

2. Demonstrate Commitment

Catering the meeting will demonstrate your unwavering commitment to customer satisfaction. You will impress potential clients by providing high-quality service for them, even though they are not yet paying customers. This will make your clients believe that your professionalism and generosity carries over into business. However, if you were to only serve coffee and donuts, it can give the impression that you only do the bare minimum. 

3. Set the Tone

Serving a catered meal will exemplify respect and professionalism. It will also allow you to control the mood of the meeting subtly. If you want to keep the conversation casual, for example, you could serve finger foods and sweet snacks. On the other hand, if you want to establish a formal tone, you can opt for a decadent meal and provide real silverware. 

For buffet-style catering that will please every palate, turn to Corporate Caterers. Based in Dublin, this full-service catering company is proud to provide mouthwatering meals for businesses across central Ohio. They have an expansive menu that includes breakfast, lunch, and snack options, as well as vegan and vegetarian-friendly dishes. To view their menu, visit the website. To discuss your needs with the team at this catering company, call (614) 336-3222.