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Vehicle painting offer a unique opportunity for advertising your business. If your team already has to drive around town to complete jobs or meet with customers, you might as well turn those trucks into moving advertisements. Before you add your branding elements, here are some important things to consider.

What Factors Are Important to Include When Branding Your Service Trucks?

1. Consistency

The design elements you use for your vehicle painting should be similar to what’s included in your company’s other branded materials. For example, use the same logo, colors, and fonts as you use on your website, billboards, and print ads. This helps customers build connections between those elements, so they start to recognize your branding.

2. Readable 

You usually only have a few seconds to make an impression on other drivers or pedestrians in your area as you drive past. If there’s tons of small text, busy images, or fonts that are difficult to read, they’re not going to understand what your business does or how you could help them. To make an impact, use large, readable fonts and limit unnecessary design elements.

3. Professional 

service trucksLow-quality images on your service trucks may reflect negatively on your business. When potential customers notice you, they may think your company doesn’t devote enough attention to detail to perform other jobs properly. To make a positive impression, use high-resolution images and graphics and invest in professional graphic design and installation.

4. Distinguishable  

Your message doesn’t just have to be your brand name and a phone number or website though those elements are important. You can also include your unique value proposition or some reason why customers should call you over others. Keep it simple. Share a quick tagline that promotes how you’re a family business or how you offer same-day service, so customers get a feel for what you offer.

 

If you’re looking to brand your service vehicles, Kranz Body Co. can help. The upfitting company provides a wide array of services for companies around Saint Louis, MO. Options include vehicle painting, decals, metal fabrications, hydraulic systems, and truck repairs. The team of factory-trained technicians provides efficient and knowledgeable service, and many of the team members have more than 25 years of experience. Visit the website to see a full list of options. To request a quote, call (314) 776-3787.

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