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If you’re an entrepreneur with a passion for food, owning and operating a food truck is an excellent fusion of your interests. From food truck design to crafting a tantalizing menu, you’ll have critical decisions to make while establishing your new business. This guide covers tips for designing an appealing food truck. 

How to Attract Customers With a Great Food Truck Design 

1. Hire a Professional Designer 

Working with a professional designer is crucial to developing a great design for your truck. Designers don’t only know what colors and elements work well together—they also know how to create a story and theme around your brand that keeps people coming back for more. This is especially important in the food truck industry, where people have many options.

A food truck designer can come up with a unique concept for your truck or combine ideas from existing trucks to help you craft a brand that’s all your own. 

2. Display Your Logo 

food-truck-designBranding is key to standing out in any industry. Work with a professional designer to create a logo that is eye-catching and aligns with your theme. Display the brand prominently on your truck, and make sure that any text is readable from a distance.

If you have a slogan, pair that with your logo for better brand recognition. Make sure that the text and visual elements you choose match well with your entire food truck design schema. 

3. Choose Products to Match Your Design 

Interior products and exterior accessories should match the overall look of your vehicle. For example, you probably should avoid buying vintage-looking equipment if your truck has a modern theme.

If you park in areas for long periods and have any outdoor seating or tables, try to align these items with your theme as well. Continuity helps emphasize your brand and helps create a memorable dining experience. 

 

If you need help designing a food truck that’s sure to attract customers, get in touch with Shanghai Mobile Kitchen Solutions. This New York City-based company has 25 years of experience in outfitting brick-and-mortar restaurants as well as food trucks in a wide service area that includes New York, Pennsylvania, Massachusetts, New Jersey, Maryland, and North Carolina. Their custom food trucks are designed to meet all city standards and they can turn any design dream into a reality. See examples of their mobile kitchens online or speak to a representative at (800) 253-4815.

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