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The first aspect of your business that a customer sees when they visit is the sign. This means that choosing the right commercial sign can help you make a lasting impression and retain business. However, it is challenging to make a choice if you aren’t sure what designs, materials, and graphics will attract people. If you need a new exterior sign for your business, here are several strategies to consider.

How to Choose an Exterior Commercial Sign

1. Practical Design

The aesthetic features of your exterior commercial sign should match your business model. For example, an architecture firm may choose a modern, minimalist design, whereas a restaurant will benefit from a complex sign that illuminates for easy visibility during dinner hours. If your business frequently advertises product prices or availability outside for potential customers to see, adding a digital menu board is an excellent promotion tactic. 

2. Material

Custom signs can be wood, metal, plastic, and even glass. Although the type of material may add to the sign’s aesthetics, it also affects how long it lasts.

Commercial SignsFor example, while wooden signs are unique and eye-catching, you must weatherproof them regularly to avoid warping and decomposition from moisture. On the other hand, metals like aluminum are lightweight and durable enough to withstand rain and snow. 

3. Functional Size & Location

For your commercial sign to be effective, visitors must be able to see it from a distance. Depending on your location, most potential customers should see your sign from the road while they drive. Raising the sign above nearby trees and power lines increases visibility so that it is visible from a further distance. 

The words on the sign should also be large and legible. Depending on how far you want it to be seen, the best tactic is to make each letter one inch tall for every 25 feet of visibility. For example, a sign that you want people to see from 200 feet away should have letters that are at least eight inches tall. 

 

If you want a new outdoor sign for your business, contact M & J Signs in Elm Creek, NE. With over 20 years of experience, this family-owned company specializes in creating custom signs to promote any business or brand. The also provide sign installation and repair services at affordable prices. Visit them online to learn more about how they can help you promote your business. Call (308) 293-0101 to speak with a team member today.

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