When combined with other marketing strategies, a postcard is an effective method for getting your message in front of potential and existing clients. However, the mailers need to be designed thoughtfully, so they catch attention and relay your information. Here are a few design tips to get the most out of your advertising budget.

How to Create an Effective Postcard

1. Keep It Simple

The messaging on the card needs to be simple so that people can understand it. Whether you’re advertising a big sale or announcing a grand opening, only provide the most pertinent information. Use big, bold letters with eye-catching colors to draw attention. Lengthy blocks of text lose readers’ attention and may cause them to throw the card away.

2. Use Unique Stocks

The material you print will help separate your mailer from advertising materials sent by other businesses. Use a large piece, and opt for a heavier stock or one with a unique texture so that your card is noticeable in a stack. People may be curious about the stock and pull your postcard to the top.

3. Create Eye-Catching Images

An effective mailer combines creative copy with appealing images to capture its audience. Whether it’s a unique design or a picture that complements the message, pick one that will create a positive association with your business in the reader’s mind. Never use copyrighted images, as you’ll be open to legal action. Always contact the original artist for their permission if you find an owned image you want to use.

4. Proofread

Before sending the design to the printer, proofread it multiple times and ask your business partner or employees to do the same. This extra step will prevent you from spending money to have the postcards redone due to a small grammatical error.

 

Once you’re ready to print, send your designs to America North Printers in Anchorage, AK. These professionals have helped business owners create high-quality mailers and other pieces of marketing collateral for over 30 years. Get more information about their services online, or call (907) 562-6416 to request a quote.