Developing a company logo may be one of the most important tasks you will accomplish as a new business owner since that simple image can help people to associate your products and services with your brand. Fortunately, creating a logo is easy when you work with designers who have experience tackling the task. Here are three tips for creating a logo with the help of a graphic design team, and how it could make your business printing even better. 

Ways To Create A Great Logo 

1. Name

Any great logo has the name of the business at the forefront, so start with your company name. Write your business name down on a piece of paper, and think about which parts of the words you would want to stand out. For instance, if you own an online grocery delivery service called “Think Fresh,” highlighting the word “fresh” in a neon green font color could be helpful to attract customers. Consider making a logo with that specific word in a large fun font to draw attention to your goals. 

2. Mission

Whether you are committed to carrying only locally sourced products or you have decided to donate a percentage of your proceeds to charity, it is important to think carefully about your mission and aesthetic before starting the logo design process. Try to incorporate your aesthetic into the design of the logo to give people an idea of your mission. For instance, businesses that celebrate old-world charm could incorporate a rustic font, and companies that are dedicated to state-of-the-art technology could use a sleek, ultra-modern font.  

3. Design 

After you have an idea regarding which elements of your company name to highlight and your overall aesthetic, think about additional decorations you could include to highlight your services. A skincare company centered on organic compounds could incorporate a small image of an apothecary bottle and a leaf, while an archery company may include a picture of a bow and arrow in the design. Remember that since logos will be included in business printing, less ornamentation is typically best for a streamlined look. 

Whether you are thinking about breaking ground on a new business or struggling with your company identity, the team at Millprint LLC in Cincinnati, OH, can help you to create truly beautiful and streamlined business printing. With a team of designers and printers who have more than 50 years of combined experience, they can help you to create business cards, letterhead, invitations, signs, posters, and announcements that show your business in its best light. To learn more about how they can help with business printing, visit their website, or give their office a call at (513) 489-3000.