Whether you are designing a business from the ground-up or rebranding your existing operation, you may need business signs to create the kind of impact you need with the public. While there are many different varieties of signs, modern LED signs make a powerful statement. Here are three benefits of LED business signs. 

What Are the Perks of LED Signs?

1. Save Power

As a business owner, it is important to control your expenses. One of the biggest perks of using signs powered by LED lights is the fact that they use up to 80% less energy without compromising brightness. By updating all of your outdoor signs with LED versions, you can reduce your monthly power bill, especially if you illuminate your sign more than just at night. 

2. Advertise Effectively 

Advertising expenses are often expressed in cost per impression, or the amount of money it costs for one potential customer to come across your advertising. LED signs are the least expensive form of advertising, costing as little as 74 cents per 1,000 views. By comparison, a radio spot costs $13 per 1,000 impressions, and a TV commercial costs a whopping $22 for the same exposure. By investing in bright, professionally made LED signs, you can advertise your business day and night, and even when the business is closed. 

3. Create Dynamic Displays

LED business signs can be created to illuminate large letters of your company’s logo for the front of your building, or made into a sheet to create a multi-color, computerized display that can change second by second. Many businesses use LED displays to advertise weekly specials, new products, or even the time and weather, offering valuable information to anyone passing by. 

Anytime you are thinking about updating your store with new business signs, turn to Rodgers Sign Service in Elizabethtown, KY. Since its inception in 1962, these trusted advertising professionals have been committed to helping customers to create beautiful, high-quality signs that will stand up to the test of time. As a family-owned and -operated business, they stand by their products and care about preserving their reputation through excellent service. To learn more about their products, visit their website, or give their office a call at (270) 765-8319.