Shopping behaviors have changed drastically since the start of COVID-19, and consumers are staying home more. Fortunately, business owners experiencing lower foot traffic can give customers promotional products through the mail. Here are a few reasons to should invest in these savvy marketing tools.

3 Benefits of Giving Away Promotional Products During COVID-19

1. Keep Your Business Top of Mind

Service providers that are categorized as nonessential, like clothing boutiques and hair salons, can mail their customers magnets, water bottles, or pens as a way of keeping their business relevant. The promotional product should be branded with the company’s colors and logo, and feature important information, like your adjusted business hours and phone number. This small gesture will remind customers that you’ll be waiting for them once normal operations resume.

2. Offer Items They’ll Use

Wearing a mask and carrying hand sanitizer are two important lines of defense for minimizing the spread of COVID-19. Put your logo and business name on useful items, such as face masks, scarf-like snoods, and pocket-sized hand sanitizers.

Your business information will be constantly visible to customers, as they’ll take these useful products with them wherever they go. Clients will also appreciate your thoughtfulness in sending them something they need—this will help establish trust.

3. Enhance Customer Loyalty

When looking back on tough times, customers will remember which companies were there to help. Include a small, free gift in the mailed orders to provide recipients with an unexpected surprise. Freebies go a long way in making customers feel their business is valued. Promotional products make a beneficial impact by helping people associate your brand with a positive experience, which may keep them coming back again.

If you want to provide your customers with promotional products, turn to Stellar Designs, Inc, in Anchorage, AK. These professionals can customize a variety of items, including drinkware, bags, office supplies, and personal protection equipment. View their inventory online, or call (907) 562-4248 to place an order.