No matter the size of your company, promotional products are a fantastic way to spread the word about your business. Custom t-shirts are an excellent option for their versatility, space for company information, and unlimited design options. Here are some aspects to keep in mind when designing promotional t-shirts. 

Do:

Determine the why.

Determining the specific reason for creating custom t-shirts will help you immensely in the design process. Do you want people to visit your website? Make sure the URL is included in large text.

Do you want people to become more familiar with your brand? Add a large logo with a short tagline that is easy to read. Working with a purpose will make your shirts as clear and cost-effective as possible. 

Think about your target audience.

Different demographics will be drawn to different styles, colors, fonts, and other design factors. Teens may favor bright, bold colors while older generations may want something more toned down.

Women may prefer pastel colors more than men. Custom t-shirts designed for children will need to be appropriate and parent-approved. Focus groups are a good way to get an idea of what works and what doesn’t.

Don’t:

Print something before it’s reviewed.

The design process should be extensive and thorough. Multiple people looking at a design will catch errors, and group input will ultimately lead to a better design.

Also, be wary of copyright issues -- it’s best to have someone from your legal department review the design to make sure you aren’t accidentally using copyrighted logos, images, or phrases. 

Finalize an order without getting a sample.

Always double-check the final design before signing off on an order. To be extra safe, consider ordering a sample of each product you are having printed. Even when a mockup is made, an image printed onto a physical surface may look different than you imagined.

Examine the product from all angles and try it on to make sure people can see everything you want them to while it’s being worn. Taking the extra time to ensure you’re happy with the final product will save you and your printing company a lot of time and hassle in the long run. 

If you are designing promotional t-shirts, turn to the experts at The Monogram Company in La Crosse, WI. This small business provides t-shirt printing, custom embroidery, and monogramming to fit all your promotional needs. Call (800) 784-9647 to speak with an employee or visit their website to learn more about what they offer.