With the rise in popularity of online shopping, enticing customers into a brick-and-mortar store can be tough. However, websites don’t have the same marketing features that physical buildings do. From commercial window cleaning to handing out free samples, you can adopt the following ideas to ensure passersby come inside and take a look at your products.
How to Get Customers’ Attention
1. Have a Clean Front Window
The store’s appearance is the first impression customers have of the business. A dingy, dirty front window will not only inhibit their ability to see inside, but it will also give them a negative view of the company.
Hire a commercial window cleaning company to remove fingerprints, dust, and smudges from the glass. Entrusting a professional for this job will ensure the material isn’t left with distracting streaks. It’ll also keep your employees free to talk to customers and sell products.
2. Have an Eye-Catching Display
Once your customers can see through the front glass, ensure they have an appealing display to look at. Make sure your signs are large and well designed. The text should be bold and emphasize important deals or promotions.
You should also invest in adequate lighting to catch people’s attention day and night. Showcase the best goods at your intended audience’s eye level. Use shelving to achieve different heights, and create a narrative with the placement of the products.
3. Provide Free Samples
This can be particularly useful if your business sells food or drinks. You can appeal to multiple senses. Smell and taste will attract people based on their physical instincts. Keep your fresh-baked goods or lit candles front and center to ensure they reach as many potential customers as possible.
You can also hand out small samples of beauty products or coupons for your latest promotion. People love free merchandise, and they’ll happily take whatever you give them. If they enjoy the product, they’ll come back for more and peruse the other items you have to offer.
Get your front window ready for customers with Chelsea Window Cleaning in New York City. This commercial window cleaning company has been in business for over 30 years. Their cleaning services include high-rise windows, awnings, and storefronts. Call them at (212) 598-5939 for a free estimate, or learn more about their services on their website.